Markets to Watch: B Corporations

More than 6,500 companies (as of 2023) are certified as “B Corporations,” signaling their organizational commitment to managing social and environmental performance, as well as profits. This primer gives an overview of the B Corp market, what’s involved with certification, and the key issues and trends that might affect market growth in the future.

Published 2023. 4 pages. PDF.

Author: Theresa Huckleberry, MBA ’24, EDGE Fellow, Fuqua School of Business, Duke University.

Special thanks to: Jessica Thomas and Summer Brown.